Individuals turning 65 represent one of the most important audiences in Medicare marketing. As consumers approach Medicare eligibility, they begin researching coverage options, comparing plans, and seeking guidance—often months before enrollment decisions are made.
Gemstone Data helps insurance professionals reach seniors turning 65 using targeted Medicare prospect lists designed to support structured, timely outreach during this critical decision window.
Why Turning 65 Prospects Matter
Turning 65—often referred to as “T65”—is a high-intent segment because eligibility creates urgency. Seniors approaching Medicare age are actively:
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Learning how Medicare works
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Evaluating Medicare supplement options
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Preparing to transition from employer or private health coverage
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Looking for trusted information before enrollment
Reaching these individuals early allows agents to educate, establish familiarity, and remain visible as decisions take shape.
Targeted Turning 65 Medicare Lists
Gemstone Data’s Turning 65 prospect lists are built using demographic and eligibility-focused data that allows agents to reach seniors approaching Medicare age with precision.
Agents can refine Turning 65 lists based on criteria such as:
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Age and date of birth (approaching 65)
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Geographic location by state, ZIP code, or radius
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Household income and homeownership
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Lifestyle and interest indicators relevant to healthcare decisions
This level of targeting helps ensure outreach is timely, relevant, and aligned with how seniors evaluate coverage options.
Supporting Early Medicare Outreach
Many Medicare decisions begin well before enrollment deadlines. Turning 65 prospect lists allow agents to start conversations earlier—providing education, answering questions, and building trust ahead of competitive outreach.
This early engagement approach can help:
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Improve response and contact rates
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Reduce last-minute competition
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Support appointment-based sales models
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Create stronger long-term relationships
Turning 65 outreach is often used as the foundation of broader Medicare marketing strategies.
Mobile Advertising for Turning 65 Awareness
Mobile advertising can be used to reinforce Turning 65 outreach by delivering ads to targeted households and geographic areas. When layered onto prospect lists, mobile advertising helps agents remain visible throughout longer decision cycles.
Common use cases include:
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Reinforcing brand recognition in targeted markets
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Supporting early-stage Medicare education
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Staying top-of-mind as eligibility approaches
Mobile advertising is most effective when paired with accurate Turning 65 data, ensuring ads are delivered only to households that align with eligibility and targeting criteria.
Turning 65 Within Your Medicare Marketing Strategy
Turning 65 outreach is one component of a broader Medicare marketing approach that includes prospect lists, aged leads, and coordinated campaigns across multiple channels.
Learn more about how Turning 65 fits into our full Medicare Leads & Marketing Lists platform.
Get Turning 65 Medicare Prospect Lists
If you’re looking to reach seniors approaching Medicare eligibility with targeted, data-driven outreach, Gemstone Data can help.
Request pricing and targeting options for Turning 65 Medicare prospect lists tailored to your marketing strategy.
📞 Call (888) 267-4321 or complete the form on this page to get started.