Email marketing gives you a cost-effective, targeted way of connecting with prospects and existing customers. And with consumer email marketing lists from Gemstone Data, you can have access to millions of consumers who are in the demographics you’re trying to reach.
Buying lists for consumer email marketing have several advantages:
● It’s low cost and high ROI because email marketing is much more cost-effective than non-targeted marketing methods such as TV or radio advertising that cost much more to produce.
● The effectiveness of your email marketing campaigns is easy to measure. That allows you to refine your approach and develop mailings that work best for your audience.
● Our B2C email marketing lists are easy to work with, allowing you to add or remove prospects as needed.
Marketing emails such as newsletters and “special offer” emails are not only fast and easy to produce, but also easy for recipients to share. Lead generation, better brand awareness, stronger brand loyalty and of course, increased sales are all products of a successful consumer email marketing strategy.
How to make the best use of your B2C email marketing list
A targeted email list offers an amazing opportunity to inform, interact with and build a relationship with your prospects. Use these tips to get the biggest bang for your email marketing buck:
● Be sure the content is targeted to the recipient’s demographics. When you purchase a B2C email list from Gemstone Data, you can segment your prospects according to many different criteria so the emails you send them are as relevant as possible.
● Use an attention-grabbing subject line that draws your contacts in and piques their curiosity. Many marketing emails get deleted because they just aren’t interesting enough — dooming your efforts from the start.
● Use a friendly voice and an entertaining tone. People are more likely to respond favorably when the message looks like it was written by a friendly human!
● Give the reader a clear call to action that gives them specific ways to engage with you.
Be sure to offer ways for new subscribers to opt-in and join your email list, such as by placing a signup button on your website, blog, company Facebook page and wherever else you do online marketing. It’s a good idea to include a short value proposition (for example, “Join our mailing list for exclusive offers and coupons!”).
Getting started with B2C email marketing
Email marketing is one of the easiest forms of marketing to get started with, and when you purchase consumer email marketing lists from Gemstone Data, it’s that much easier. You’ll have an instant database of email addresses for exactly the types of prospects you need to reach in terms of demographics and other areas of segmentation such as ethnicity, buying habits, interests and more.
We offer email marketing campaign deployment services as well, designed to help you make the most of the email marketing list you purchase from us. Please contact us for more information about our deployment services and how they can make it even easier to run a successful email campaign.
Email marketing offers incredible ROI and helps you build your brand loyalty, generate quality leads, and even strengthen your engagement with existing customers. Give us a call today at (888) 267-4321 or complete the form below to get started with consumer email marketing lists from Gemstone Data!