What Is Geofencing? Geofencing is a location-based marketing strategy that allows businesses to engage potential customers through their mobile devices when they enter, exit, or move within a defined geographic boundary. These virtual boundaries (geofences) are created using GPS, Wi-Fi, or cellular data to trigger targeted digital ads, push notifications, or display messages in real[…]

When building a lead generation campaign, one of the most important questions to ask is simple: Are you targeting businesses or individual consumers? That question defines whether you’re working with B2B leads (business-to-business) or B2C leads (business-to-consumer) – and understanding the difference can make or break your marketing strategy. Each type of lead involves a[…]

Businesses that combine data-driven targeting with personal outreach dominate their markets.Two of the most effective channels remain email marketing and telemarketing – especially when fueled by accurate, segmented contact data. At Gemstone Data, we help marketers turn prospect lists into meaningful conversations that drive measurable growth.Here’s how you can amplify your lead generation strategy through[…]

Integrate Mobile Advertising into Your Direct Mail, Telemarketing, & Email Marketing Campaigns Smartphones have become the center of modern life – not just communication tools, but digital gateways for shopping, entertainment, and decision-making. With billions of people spending hours each day on mobile devices, the opportunity for marketers has never been greater. Mobile advertising enables[…]

In a marketing landscape dominated by algorithms and automation, location-based targeting remains one of the most powerful – and underestimated – ways to reach real people. Geofence marketing uses virtual boundaries, or “fences,” to deliver ads directly to users’ mobile devices when they enter or exit specific areas. When executed with accurate data and smart[…]

Harness the Power of Telemarketing Lists, Email Lists, and Geofence Marketing for Your Lead Generation Efforts Generating high-quality leads is the lifeblood of every successful business. But in 2025, the most effective lead generation strategies look very different from what they did even a few years ago. Reaching today’s prospects requires precise targeting, multi-channel coordination,[…]

The Medicare market is booming. With over 11,000 people turning 65 every day in the United States, the demand for Medicare insurance plans continues to grow. But with high demand comes fierce competition – and that makes the quality of your Medicare leads more important than ever. If you’re an agent, broker, or agency looking[…]

Final expense insurance-also known as burial insurance or funeral insurance-is a critical product that offers peace of mind for aging Americans and their families. Whether you’re a seasoned insurance agent or a growing agency, your ability to generate high-quality final expense leads can make or break your success in this niche. In this blog, we’ll[…]

In today’s competitive landscape, successful phone marketing depends on more than just a script – it begins with the quality of your telemarketing list. Whether you’re dialing consumers or businesses, your results hinge on having the right people, at the right time, with the right data. In this post, we’ll explore what makes a telemarketing[…]