Supercharge Your Solar Campaigns with High-Intent Leads
Whether you're a solar installer, lead generation agency, or marketing consultant, one thing is clear: targeting the right homeowners with the right message is key to closing more solar deals. At Gemstone Data, we provide premium solar leads—including cell phone numbers, homeowner filters, and geo-mapping tools—that empower your team to canvass smarter and close faster.
Below, we’ll walk through the most effective strategies for building and converting a solar lead list, including how to target ideal buyers, use our map search tool to canvass by neighborhood, filter for high-conversion attributes, and improve your contact strategy with better data.
Who Are the Ideal Solar Buyers?
(Homeowners, Credit Rating, Location)
Not everyone is a candidate for solar—so blasting a generic message to every household isn’t just wasteful, it’s costly. The most successful solar campaigns begin with precise targeting:
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Homeowners: Renters rarely make solar purchasing decisions. Our solar data filters out renters so you can focus on decision-makers.
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Credit Rating Tiers: Since solar financing is a major driver of adoption, targeting homeowners with fair to excellent credit ratings (typically 650+) dramatically boosts conversion rates.
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Property Location: Areas with high electricity rates, generous solar incentives, or ample sun exposure are prime zones. We offer state, county, and zip-level targeting to focus your outreach where solar makes the most financial sense.
Using Map Search to Target Neighbors of Installations
One of the most powerful (and underused) features in our data portal is the Map Search tool, which lets you visually draw a radius around a specific property or street. Why does this matter?
Because neighbor targeting works. If you just installed panels on 123 Maple Drive, you can easily pull phone numbers for every homeowner within a 1-mile radius. Use this to:
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Mention a recent install on their street
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Offer neighborhood promotions or rebates
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Build trust by citing “local success stories”
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Drive referrals from one install into a wave of new leads
This canvassing strategy is especially effective over the phone or via SMS, and it dramatically improves openers like:
“We just finished an install down the street—can I give you a quick quote too?”
How to Filter by Income, Home Ownership, and Dwelling Type
Your campaign’s efficiency depends on excluding the wrong leads just as much as targeting the right ones. With Gemstone’s targeting filters, you can build highly customized lead lists based on attributes such as:
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Homeownership: Confirmed through property and public records
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Household Income: Filter by ranges such as $60K–$150K+ depending on your offer
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Dwelling Type: Focus on single-family homes and exclude multi-family/apartment buildings
The goal? Focus your marketing dollars only on people who are both able and likely to say yes.
Comparing Lead Types: Aged Solar Leads vs. Prospecting Lists
Choosing the right type of solar lead can significantly impact your campaign’s cost-effectiveness and close rates. At Gemstone Data, we offer two high-performing options depending on your strategy and sales process: aged solar leads and targeted prospecting lists.
Aged Solar Leads
These are homeowners who have actively expressed interest in solar online within the last 7 to 90 days. They’ve searched for quotes, compared installers, or researched solar tax credits — making them intent-driven and time-sensitive. Our aged leads help you reach buyers while they’re still evaluating options but before competitors dominate their attention. This makes them perfect for outbound dialers, SMS campaigns, or appointment setters looking for hot leads without premium pricing.
Prospecting Lists
For long-term, scalable outreach, our custom prospecting lists let you laser-focus your targeting based on income, credit rating range, homeownership status, and more. These leads haven’t raised their hand yet, but their profile makes them excellent candidates for cold calling, drip campaigns, or door-to-door follow-up. Combined with our Map Search Tool, you can even canvass around existing installs to create hyper-local interest and boost conversions.
Whether you're building short-term pipelines or nurturing long-term opportunities, Gemstone Data provides the tools and data you need to succeed across the entire solar sales funnel.
Outreach Strategy Tips: Making the Most of Solar Lead Data
Once you have the right solar leads, the next step is optimizing how you reach them. Whether you’re running a call center, managing SMS campaigns, or training door-to-door reps, the key to success is relevance and timing.
With Gemstone Data, you’re not dialing blindly. Our lead files come with detailed attributes like length of residence, income range, and homeowner status — giving you the insight to tailor your approach. For example:
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Recent aged leads perform well with fast, multi-channel follow-up (calls, texts, and email within the first 24–48 hours).
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Homeowners with high energy bills (based on income and location) respond better to long-term savings pitches than environmental messaging.
Instead of using generic scripts, your outreach teams can adjust tone, offers, and urgency based on the data behind each lead. That level of strategic targeting is what separates high-performing solar campaigns from average ones.
Gemstone’s Advantage: Cell Phone Data and Mapping Tools
So what makes Gemstone Data different?
Accurate Cell Phone Numbers – Skip landlines and connect with real decision-makers Filter by Homeowner, Income, Credit Score, Zip Code – Only target those who qualify Map Search Radius Tool – Reach neighbors of your existing installs fast Unlimited Search Access – Our monthly portal plans allow ongoing access to new leads Direct Mail + Email Add-ons – Combine channels for greater reach
Our platform is built to give solar marketers everything they need to generate predictable, scalable appointments. No shady data, no long-term contracts—just real leads that convert.
Ready to Power Up Your Solar Lead Generation?
Whether you're looking to build your first list or scale your current campaign, Gemstone Data is here to help. Request a free demo, try 100 leads on us, or browse solar lists by zip code directly in our platform.
