Extend the Reach of Your Best Social Content — Everywhere Your Audience Goes
Social Mirroring Ads allow your existing social media posts to appear as ads across thousands of websites, mobile apps, and streaming TV platforms — while still looking and feeling like native social content.
Instead of being limited to Facebook, Instagram, LinkedIn, or TikTok feeds, your posts are “mirrored” and delivered across the open web and connected TV to the exact audiences you want to reach.
What Are Social Mirroring Ads?
Social Mirroring Ads are display, video, and OTT ads that are designed to look just like real social media posts, but are served outside of the social platforms themselves.
They mirror the format, design, and messaging of your original post — including images, videos, captions, branding, and calls-to-action — and then distribute that content across:
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Premium websites
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Mobile apps
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Streaming TV / OTT devices
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Cross-device environments (desktop, mobile, tablet, TV)
The result: your social content gets dramatically more reach without relying solely on social platform algorithms.
How Social Mirroring Works
1. We Mirror Your Existing Social Content
You provide a post (or we help you create one). We transform it into an ad that visually matches the original social post — same look, same feel, same message.
2. We Distribute It Beyond Social Media
That mirrored post is then delivered across thousands of non-social placements, including websites, apps, and connected TV inventory.
3. We Target the Right Audience
Using advanced targeting strategies (outlined below), your ads reach people based on behavior, intent, location, and audience matching — not guesswork.
4. We Track Performance
You receive reporting on impressions, clicks, calls, engagement, and conversions, depending on campaign setup.
What Happens When Someone Clicks?
Social Mirroring Ads support multiple call-to-action paths, including:
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Click to Website
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Click to Call
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Click to Email
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Click for Directions
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Click to Social Profile (like, comment, share, follow)
This means one ad can drive traffic, engagement, and conversions simultaneously.
Social Mirroring + OTT (Connected TV)
Social Mirroring Ads can also be delivered as OTT / Connected TV ads, appearing on streaming platforms accessed through smart TVs and devices.
These ads:
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Look like social video content
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Appear during premium streaming programming
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Can include QR codes or scan-to-call actions
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Reinforce brand awareness at a household level
OTT placements are especially effective for local services, home services, healthcare, automotive, and high-trust industries.
Platforms Your Content Can Be Mirrored From
We can mirror posts from major social platforms, including:
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Facebook
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Instagram
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LinkedIn
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X (Twitter)
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TikTok
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Pinterest
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Snapchat
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YouTube
Your audience sees familiar-looking content — even when they’re not scrolling social media.
Targeting Strategies Available
Social Mirroring campaigns can be layered with advanced targeting, including:
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Behavioral Targeting – reach users based on online behavior and interests
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Keyword Targeting – target content being consumed in real time
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AI-Driven Targeting – algorithmic audience optimization
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Retargeting – re-engage website visitors or prior ad viewers
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Custom Audience Matching – match ads to your existing customer or prospect data
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Lookalike Audiences – expand reach to similar users
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Geo-Fencing & Geo-Retargeting – target specific locations or physical visits
This is where Social Mirroring becomes especially powerful when combined with quality data and audience intelligence.
Why Social Mirroring Works
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Your content doesn’t feel like an ad
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You’re not limited by social platform reach
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You reach users across multiple devices
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You reinforce your message through repetition
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You stay top-of-mind without overspending on social ads
It bridges the gap between brand awareness and performance marketing.
How We’re Different
Unlike agencies that only run ads, we approach Social Mirroring as part of a broader outreach and audience strategy.
We help clients:
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Identify the right audiences
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Match campaigns to real business goals
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Combine data, targeting, and creative
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Scale what works — and cut what doesn’t
Social Mirroring isn’t a standalone tactic. It’s a force multiplier when used correctly.
Who Social Mirroring Is Best For
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Local and regional service businesses
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B2B companies looking to increase visibility
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Home services, healthcare, legal, automotive
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Brands with existing social content that performs
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Companies wanting more reach without more content creation
Ready to See If Social Mirroring Is Right for You?
If you’re already creating social content — or want to get more value from the content you have — Social Mirroring can help you extend your reach far beyond traditional social platforms and put your message in front of the right audiences across devices.
The best way to determine if this strategy makes sense for your business is to talk through:
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Who you’re trying to reach
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Where your audience is spending time online
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What targeting options are available in your market
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How Social Mirroring can support your overall outreach strategy
To get started, fill out the form on this page or call us directly at (888) 267-4321 to request a strategy call and learn what audiences you can reach.
There’s no obligation — just a conversation to see if Social Mirroring aligns with your goals.
👉 Complete the form to request a strategy call
👉 Call (888) 267-4321 to speak with a specialist