Capture the Attention of Your Prospects on Their Mobile Device!
In today’s mobile-first world, your customers spend more time on their phones than any other device — making mobile advertising one of the most effective ways to reach them where they already are. At Gemstone Data, we help businesses connect with their ideal audience through precision-driven mobile marketing strategies like geofence marketing, addressable geofencing, and retargeting. These powerful tools allow you to deliver timely, relevant ads that boost engagement, increase conversions, and keep your brand top of mind — no matter where your audience goes.
Geofence Marketing: Reach Prospects by Location
Reach your ideal customers wherever they go. Gemstone Data’s geofence marketing allows you to serve mobile ads to prospects based on their physical location. By drawing precise digital boundaries—known as geofences—around competitors, local events, or business areas, you can target audiences the moment they’re most likely to engage.
With geofence marketing, we draw virtual boundaries around key locations. Whenever a mobile device enters or leaves a geofenced area, Gemstone Data’s technology triggers your ad. This ensures your message appears at exactly the right time—when prospects are near your business or relevant places of interest.
When customers use the internet on their phone, computer, or smart TV, they may continue to see your ads for up to a year, extending your campaign reach far beyond their initial visit.
Addressable Geofencing: Target Specific Households with Precision
Target specific households with pinpoint precision. Addressable geofencing takes location-based marketing a step further by mapping individual home addresses to GPS coordinates. This allows your ads to appear on the mobile devices of your prospects, leads, and even your current customers.
Whether you’re targeting homeowners for solar panels, insurance, or home improvement, Gemstone Data ensures your message reaches the right people in the right place. Your ads will appear on their mobile devices while they’re at home—and continue to follow them online for maximum exposure.
Addressable geofencing perfectly complements your direct mail, telemarketing, and email campaigns by adding a digital touchpoint to every prospect interaction.
Search Retargeting: Capture Interested Leads After Their Search
Stay top of mind with audiences already searching for your services. When someone searches online for your products or competitors, Gemstone Data captures that intent data and helps you show them your ad later—on news sites, apps, or streaming platforms.
A user performs a search → we display your ad based on the keywords they used → and when they click through, they land right on your offer. This strategy allows you to combine the power of search marketing with display advertising to drive conversions and brand recall long after the initial search.
Site Retargeting: Bring Visitors Back to Complete the Sale
Bring visitors back to your website to complete what they started. Many users visit a site but leave before converting. Site retargeting lets you re-engage those visitors by showing them tailored ads across the web—reminding them to finish their purchase, quote request, or application.
By following up with users after they’ve interacted with your brand, you can boost conversions, increase return visits, and maintain brand visibility even after they’ve moved on. Gemstone Data helps you stay in front of your audience until they take action.
CRM Retargeting: Reconnect with Your Engaged Audience
Re-engage your existing contacts through data-driven personalization. CRM retargeting allows you to reach prospects who’ve already interacted with your company—whether they filled out a form, joined your email list, or spoke with your team.
Gemstone Data’s platform securely matches your first-party CRM data with its vendor network to serve ads directly to your existing audience. Because these contacts have already opted in, your ads feel relevant, personal, and timely—resulting in higher engagement and stronger ROI.
Ready to amplify your brand visibility across mobile, web, and social?
Call (888) 267-4321 or fill out the form on this page to start your mobile advertising campaign today.