The demand for home upgrades remains strong in 2025, despite rising costs in materials and labor. Homeowners are still investing in their properties—whether it's out of necessity, to increase value, or to improve energy efficiency. For contractors and marketing teams, this presents a golden opportunity to capture new leads—but only if you're targeting the right prospects with the right data.
This guide explores strategic ways to generate home improvement leads that actually convert, using filters like home value, property age, and location. We’ll also break down the most popular campaigns in today’s market and show how Gemstone Data helps you build lead lists that fill your pipeline.
Why Homeowners Are Still Spending on Upgrades
Even with a tightening economy, homeowners continue to invest in renovations. Why?
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Aging infrastructure: Many homes built in the '70s–'90s now require window replacements, HVAC upgrades, or roofing repairs.
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Equity-rich households: With years of appreciation, many homeowners have access to HELOCs and are comfortable financing big projects.
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Remote work culture: More people are staying home and want to improve their space—whether by upgrading kitchens, improving insulation, or expanding outdoor living areas.
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Energy efficiency incentives: Federal and state programs continue to push for solar installations, heat pumps, and window replacements through rebates and tax credits.
The key is identifying these high-intent homeowners and reaching them before your competitors do.
Targeting by Home Value, Age, ZIP Code, and Ownership
Not all homes (or homeowners) are equal when it comes to qualifying for a renovation project. With Gemstone Data, you can filter for key characteristics that improve your contact and close rates:
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Home Value: Target higher-value homes for premium services like solar, luxury windows, or pool upgrades.
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Year Built: Older homes are more likely to need roof replacements, HVAC upgrades, or window replacements.
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ZIP Code or County: Focus your outreach on geographic regions with known installation activity, dense suburban areas, or where permits are easier to obtain.
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Ownership Status: Skip renters entirely—our data only includes verified homeowners.
These filters allow you to skip the "spray and pray" approach and go directly to households that match your product’s ideal customer profile.
Using Map Search to Canvas Neighboring Properties
One of the most underused—but highly effective—methods of lead generation is canvassing the neighbors of your existing or past jobs.
Gemstone’s Data geo-mapping feature lets you drop a pin on a property and pull a custom list of homeowners within a specified radius—sorted by address, name, phone number, and more.
You can use this data to:
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Send direct mailers or door hangers to nearby homes.
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Call neighbors and let them know about work being done on their street.
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Launch hyper-local ads on social media or via geofencing.
This method leverages trust and familiarity—two powerful tools in the sales process.
Popular Campaigns: Windows, Roofing, HVAC, Solar Tie-Ins
Not all home improvement niches perform the same. In 2025, these campaigns are leading the way:
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Window Replacement: High energy costs and federal rebates make this a top performer.
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Roofing: Essential repairs and storm-prone regions keep demand steady year-round.
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HVAC & Heat Pumps: Aging units and incentive programs are fueling replacement projects.
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Solar Energy: Homeowners often bundle solar with roof work or energy-efficient upgrades.
Cross-promoting services can increase average order value. For example, customers getting new roofs may also qualify for solar panels or attic insulation offers. Gemstone can help you build lists around these bundled opportunities.
Lead Buying vs In-House Generation: Pros & Cons
When it comes to home improvement leads, companies typically face a choice: buy leads from a third party or build their own.
Buying Leads
✅ Fast access to volume
✅ Can scale quickly
❌ May have mixed intent or competition
❌ Quality varies by vendor
In-House Generation (PPC, social ads, etc.)
✅ Total control over messaging and targeting
✅ Potential for high-quality exclusives
❌ Higher cost and longer ramp-up time
❌ Requires technical setup and testing
Gemstone Data bridges the gap by providing highly targeted prospecting lists that let you run in-house outreach (calls, emails, direct mail) without relying on generic lead vendors. You stay in control while getting scale and speed.
How Gemstone Helps Contractors Fill Their Pipeline
Gemstone Data is more than a list provider—we’re your partner in building predictable, profitable pipelines. Here's how we support contractors, appointment setters, and sales teams:
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Data Filters Built for Home Services: Filter by home value, equity, year built, property type, and more.
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Consumer Cell Phone Numbers: We provide real mobile numbers, not just landlines, so your contact rate goes up.
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Map Search Radius Targeting: Perfect for canvassing neighbors of installs or jobs in progress.
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Custom Lists and Real-Time Delivery: Get fresh data with fast turnaround, built to match your exact market and service area.
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CRM-Ready Formats: All lists are delivered in formats compatible with your favorite dialer, CRM, or email platform.
You can also combine our data with your inbound PPC or Facebook campaigns, enriching leads with phone numbers or demographic details to improve follow-up quality.
Final Thoughts
The best home improvement leads in 2025 don’t come from chance—they come from strategy. By targeting the right households based on property value, location, and renovation needs, you can dramatically improve your ROI on outbound marketing.
Whether you're selling roofing, windows, HVAC, solar, or other services, Gemstone helps you go to market with precision and scale.
✅ Ready to Get Started?
Contact Gemstone Data or request a free quote today to see how we can help you reach the right homeowners at the right time.