Supercharge your home improvement marketing campaigns with Gemstone Data’s powerful mix of targeted homeowner lists, aged home improvement leads, and addressable geofencing technology. Whether you specialize in roofing, solar, HVAC, windows, or bath remodeling, our data-driven solutions help you reach homeowners most likely to need your services—and ready to take action.
Targeted Homeowner Data for Home Improvement Campaigns
Home improvement companies rely on accurate homeowner data to power outbound marketing across multiple channels—including telemarketing lists, direct mail, and email outreach.
With Gemstone Data, you can build highly targeted home improvement prospect lists using hundreds of filters, such as:
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Age of home and equity position
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Ownership status and home value
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Income range and household composition
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Energy-efficiency and renovation-related indicators
This allows contractors to focus on households that match their ideal customer profile—reducing wasted outreach and improving campaign ROI.
Home improvement companies apply this targeting across multiple outreach strategies, including telemarketing lists for home improvement, direct mail lists for home improvement, and email marketing lists for home improvement, depending on their goals and service areas.
Aged Home Improvement Leads for Follow-Up Campaigns
In addition to curated marketing lists, Gemstone Data offers aged home improvement leads—homeowners who previously expressed interest online in remodeling, roofing, solar, or HVAC services.
These leads are typically 30–90 days old and remain valuable for contractors running structured follow-up campaigns. Many home improvement companies combine aged leads with outbound calling or mail campaigns to reconnect with prospects who are still evaluating options.
This approach can help:
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Lower cost per acquisition
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Increase contact and conversion rates
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Keep pipelines full during slower seasons
Mobile Advertising for Neighborhood-Level Targeting
Addressable geofencing allows home improvement marketers to layer mobile advertising on top of outbound campaigns. By serving ads directly to households within selected ZIP codes or neighborhoods, contractors can reinforce their message across multiple touchpoints.
Common use cases include:
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Supporting telemarketing or direct mail campaigns
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Staying top-of-mind during long decision cycles
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Increasing inbound calls and quote requests
Geofencing works best when combined with high-quality homeowner data—ensuring ads are delivered only to addresses that align with your targeting criteria.
Turning Home Improvement Data Into Measurable ROI
Gemstone Data helps home improvement companies turn marketing data into consistent growth by aligning the right list type with the right campaign strategy.
By combining:
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Accurate homeowner data
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Industry-specific marketing lists
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Aged lead follow-up
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Precision mobile targeting
Contractors can reduce wasted ad spend, increase response rates, and build predictable lead pipelines—whether they operate locally or nationwide.
Ready to Grow Your Home Improvement Business?
Reach more qualified homeowners, close more jobs, and increase your marketing ROI with Gemstone Data’s proven lead generation and targeting solutions.
Call (888) 267-4321 or fill out the form to the right to see how our data can help your business grow today.