Gemstone Data helps property and casualty (P&C) insurance agents reach qualified prospects using targeted auto insurance data, homeowner attributes, and multi-channel marketing lists. Our platform supports outbound home and auto insurance marketing by helping agents connect with households most likely to purchase auto coverage, including telemarketing lists, direct mail, and email outreach—and later bundle homeowners policies.
Most P&C agents lead with auto insurance outreach, then expand relationships through cross-selling home insurance. Gemstone Data’s data-driven approach is built to support that exact sales motion.
Targeted Data for Auto Insurance Outreach
Auto insurance is typically the primary entry point for P&C agents. Gemstone Data enables agents to build targeted auto insurance prospect lists using detailed consumer and household data designed for outbound marketing.
Common targeting options include:
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Age and household composition
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Vehicle ownership indicators
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Income ranges
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Homeownership status
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Geographic targeting by state, ZIP code, or radius
This targeting allows agents to focus auto insurance outreach on households that match their ideal customer profile—reducing wasted dials and improving contact efficiency.
Many agents then use this same data foundation to identify opportunities for bundled home and auto coverage once an auto policy conversation has begun.
Home & Auto Insurance Bundling Opportunities
While auto insurance is often the initial point of contact, homeowners insurance frequently becomes the natural next step. By identifying prospects who are both vehicle owners and homeowners, agents can position bundled policies more effectively during follow-up conversations.
Gemstone Data’s data supports this approach by allowing agents to:
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Identify auto prospects who also own homes
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Prioritize bundling opportunities after initial auto outreach
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Build long-term relationships through multi-policy households
This bundled strategy helps agents increase lifetime customer value while maintaining a consistent prospecting workflow.
Multi-Channel Outreach for P&C Insurance Agents
Home and auto insurance marketing is most effective when outreach extends beyond a single channel. Gemstone Data supports coordinated campaigns across multiple outbound strategies.
P&C agents use our data for:
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Telemarketing lists for home & auto insurance to initiate auto-focused conversations
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Direct mail lists for home & auto insurance to reinforce messaging and support follow-up
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Email marketing lists for home & auto insurance to maintain visibility and nurture prospects
Using multiple channels helps agents stay top-of-mind as prospects compare quotes, evaluate coverage, and consider bundling options.
Mobile Advertising to Support Auto Insurance Prospecting
Mobile advertising can be layered onto home and auto insurance campaigns to reinforce outreach efforts. By delivering ads to targeted households and geographic areas, agents can maintain visibility throughout longer decision cycles.
Common use cases include:
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Supporting auto insurance telemarketing campaigns
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Reinforcing brand recognition in local markets
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Staying visible between outreach attempts
Mobile advertising works best when paired with accurate auto and homeowner data—ensuring ads are delivered only to households that align with your targeting criteria.
Turn Home & Auto Data Into Predictable Growth
Gemstone Data helps P&C agents align the right data with the right outreach strategy—supporting scalable growth across auto and bundled insurance sales.
By combining:
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Targeted auto insurance prospect lists
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Homeowner data for cross-selling opportunities
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Coordinated multi-channel outreach
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Precision mobile advertising
Agents can reduce wasted spend, improve response rates, and build consistent pipelines for auto-first and bundled home insurance sales.
Ready to Grow Your Home & Auto Insurance Business?
Reach qualified auto insurance prospects, identify bundling opportunities, and support your outreach campaigns with Gemstone Data’s home and auto insurance marketing solutions.
Call (888) 267-4321 or complete the form on this page to get started today.