July 15, 2019

Geofence Marketing

A location tag on a phone placed on a map

Welcome to Gemstone Data's Geofence Advertising Solutions!


In today's hyperconnected world, businesses are constantly seeking innovative ways to reach their target audience and drive engagement. At Gemstone Data, we understand the importance of location-based marketing strategies, and that's why we offer cutting-edge geofence advertising solutions to help businesses unlock the power of proximity marketing.

What is Geofencing?

Geofence advertising is a location-based marketing technique that leverages the capabilities of mobile devices to create virtual boundaries or "fences" around specific geographic areas. These fences can be as small as a single store or as large as an entire city, depending on your marketing objectives. When a mobile device enters or exits these predefined boundaries, geofencing technology can trigger personalized notifications, ads, or other relevant content to the device users.

How Does Geofencing Work?

Gemstone Data's geofence advertising solutions combine advanced technology and comprehensive data to deliver powerful marketing campaigns. Our process begins by identifying the specific areas you want to target, whether it's your own brick-and-mortar store, a competitor's location, or any other location relevant to your business. Once the geofences are set up, we leverage GPS, Wi-Fi, and cellular data to track mobile devices within those boundaries.

Data is at the core of our geofence solutions. We maintain an extensive and up-to-date database of location information, allowing us to precisely define and configure geofences with pinpoint accuracy. By analyzing historical data and real-time location updates, we can deliver personalized and timely messages to your target audience, maximizing the impact of your marketing efforts.

Benefits of Geofencing

  1. Enhanced Targeting: Geofence advertising enables businesses to target customers based on their physical location. By delivering relevant messages when customers are in close proximity to your business or a competitor's location, you can increase the chances of capturing their attention and driving foot traffic to your store.
  1. Personalized Engagement: With geofencing, you can tailor your marketing messages based on the user's location, interests, and behavior. This level of personalization can significantly boost engagement and conversion rates by offering customers content that is highly relevant and timely.
  1. Increased Foot Traffic: Geofence campaigns can effectively drive foot traffic to your physical store by enticing customers with exclusive offers, discounts, or personalized recommendations. By leveraging the power of location-based marketing, you can motivate potential customers to visit your business and make a purchase.
  1. Competitive Advantage: Monitoring the movements of your customers and potential customers within specific geofences can provide valuable insights into their behavior and preferences. This information can be used to optimize your marketing strategies, refine your product offerings, and gain a competitive edge in the market.
  1. Geofence Analytics: Gemstone Data's geofence advertising solutions go beyond just delivering messages. We provide comprehensive analytics that allow you to measure the effectiveness of your campaigns. By tracking metrics such as foot traffic, engagement rates, and conversions, you can gain valuable insights into the success of your geofencing efforts and make data-driven decisions to further optimize your marketing strategies.
  1. Flexibility and Scalability: Our geofence solutions are flexible and scalable, catering to businesses of all sizes and industries. Whether you have a single store or a national chain, our geofencing technology can be customized to meet your specific requirements. You have the freedom to define multiple geofences, adjust messaging based on location, and scale your campaigns as your business expands.

Data Privacy and Security

We understand that data privacy is of utmost importance to both businesses and their customers. That's why Gemstone Data adheres to stringent data protection protocols and complies with industry regulations. We prioritize the security and confidentiality of the data we collect and employ robust encryption and data management practices to ensure its integrity throughout the geofence process.

Partner with Gemstone Data for Powerful Geofence Advertising Solutions

At Gemstone Data, we are committed to helping businesses harness the potential of location-based marketing through our geofence advertising solutions. With our cutting-edge technology, comprehensive data, and customer-centric approach, we empower businesses to deliver personalized, targeted, and impactful marketing messages to their audience.

Whether you're a retail store, a restaurant, a real estate agency, or any other business seeking to leverage the power of location-based marketing, our geofence solutions can take your marketing efforts to the next level. Contact us today to learn more about how we can tailor our geofence advertising services to suit your specific needs and drive measurable results for your business.