Reach your audience wherever they are with Gemstone Data’s Geofence Marketing — the smarter way to serve ads based on real-world locations. Our advanced geolocation technology lets you deliver personalized digital ads to users when they enter, exit, or dwell within defined areas, creating highly relevant, location-based experiences that drive results.
What Is Geofence Marketing?
Geofence marketing (also known as location-based marketing) uses GPS, Wi-Fi, and mobile data to create virtual boundaries—or “geofences”—around physical locations. When a potential customer’s mobile device enters one of these zones, they can be shown targeted ads or promotional messages in real time.
This strategy connects your brand with the right people, in the right place, at the right time — whether they’re walking past your store, attending an event, or visiting a competitor’s location.
Why It Works
- Hyper-Local Precision – Target users within a specific area, neighborhood, or address.
- Personalized Messaging – Deliver ads tailored to user behavior, time of day, or location intent.
- Cross-Device Reach – Display ads across smartphones, tablets, and desktops.
- Data-Driven Optimization – Measure performance in real time and refine your audience strategy.
Addressable Geofencing: Pinpoint Accuracy
Gemstone Data’s Addressable Geofencing takes targeting to the next level by matching digital ads to specific households or buildings. Using verified street-level data, you can reach audiences at their homes, workplaces, or competitor locations with unmatched accuracy.
Whether you’re a retailer promoting local offers, a healthcare provider advertising nearby services, or a political campaign reaching registered voters, our addressable geofencing helps you reach the right audience with precision.
Integrate Mobile Advertising into Your Strategy
With most consumers spending hours each day on mobile devices, your message belongs in their hands. Our mobile ad platform enables you to:
- Reinforce existing campaigns (direct mail, TV, or email) with digital impressions.
- Retarget users who’ve visited key locations.
- Track foot traffic and online conversions from mobile ads.
This creates a seamless multichannel experience that strengthens brand recognition and drives measurable engagement.
Actionable Insights and Measurable ROI
Gemstone Data provides detailed analytics for every campaign — from impressions and clicks to physical store visits. These insights reveal how users interact with your ads, empowering you to refine campaigns, allocate budget efficiently, and boost ROI.
Enhance Customer Experience
Location-based marketing isn’t just about reach — it’s about relevance. By serving personalized offers, reminders, or incentives when customers are nearby, you create meaningful moments that strengthen loyalty and brand trust.
Partner with Gemstone Data
Stay ahead of your competitors with location-based advertising that performs. Whether you’re new to geofencing or ready to scale existing campaigns, Gemstone Data provides the technology, data, and support to help you succeed.
Ready to launch your next Geofence Marketing campaign?
Call (888) 267-4321 or complete the form below to get started.