Email Marketing Campaigns The Ins and Outs

Studies have shown that email marketing still stands as one of the most effective ways of promoting your business, increasing ROI, and boosting user conversion rates. And with 72% of consumers reporting that they prefer receiving promotional content via email, it’s a strategy worthy of investment. But there is certainly a right and wrong way to go about using this marketing tactic, with many companies failing to proofread or target the most appropriate audience, among other easily avoidable errors. These small mistakes might seem inconsequential at first, but they can add up to big costs in the long run, so in order to keep you in the know about best practices for email marketing, we’ve composed a list of statistics, strategies, and general tips that will keep your email campaigns from falling flat.