In 2025, business-to-consumer (B2C) marketing continues to evolve at a rapid pace. With more channels, more data, and increasingly high consumer expectations, the brands that succeed are the ones that adapt. Whether you’re a startup or an established business, generating high-quality B2C leads requires a multi-channel, data-driven approach that builds trust and delivers value. So[…]

In a world where email marketing is more competitive than ever, timing is everything. You might have the perfect subject line, an irresistible offer, and a finely tuned list-but if your email lands at the wrong time, it may never get opened. So, what is the best time to send marketing emails in 2025? Let’s[…]

In a world dominated by email, mobile ads, and social media feeds, it’s easy to assume that direct mail marketing is a thing of the past. Spoiler alert: it’s not. In fact, direct mail is making a comeback-and smart marketers are finding new ways to integrate it with digital channels for even stronger results. If[…]

No matter how skilled your sales team is or how polished your pitch may be, if you’re working from a weak or misaligned lead list, your results will always fall short. That’s why building a high-converting sales lead list is the foundation of every successful marketing and outreach campaign. At Gemstone Data, we’ve worked with[…]

When you’re sourcing leads for a marketing or sales campaign, one of the first questions you should ask is: Are you targeting businesses or consumers? That’s the core difference between B2B leads (business-to-business) and B2C leads (business-to-consumer). Each type of lead has its own data structure, targeting strategy, buying behavior, and marketing approach. Knowing the[…]

When building a B2B marketing list or trying to target businesses by industry, you’ll often see two acronyms: NAICS and SIC. These codes are the backbone of industry classification in the U.S.-and they’re essential tools for marketers looking to reach the right decision-makers. But what do these codes actually mean? How are they different? And[…]

If you’re looking to scale your outreach quickly-whether by phone, email, or direct mail-buying a lead list might sound like a shortcut to success. And in many cases, it can be. But not all lead lists are created equal, and buying the wrong one can lead to wasted time, poor results, and even compliance risks.[…]

When done right, email marketing delivers one of the highest ROIs in digital marketing-reportedly as much as $36 for every $1 spent. But many companies struggle to get there on their own, which is why working with a professional email marketing agency can be a game-changer. The challenge? Choosing the right agency from a sea[…]

In telemarketing, your phone script is your first impression-and in most cases, your only shot. But even the best-written script won’t perform the same across every lead. Why? Because not all leads are created equal. Different demographics, industries, and buyer intents require different tones, offers, and pacing. That’s where A/B testing your phone scripts based[…]