When planning a direct mail campaign, one of the first decisions you’ll face is how to choose your audience. Two of the most common options are Every Door Direct Mail (EDDM) and purchased mailing lists. Both approaches can work — but they serve very different goals, budgets, and targeting needs. This guide explains what EDDM[…]
Direct mail isn’t dead — it’s evolved. While generic “spray and pray” mail campaigns struggle to generate results, highly targeted direct mail campaigns continue to outperform many digital channels. The difference isn’t the format — it’s the data behind the targeting. When direct mail is driven by accurate, well-segmented consumer data, response rates increase, wasted[…]
Direct mail continues to be one of the most effective marketing channels for reaching highly targeted audiences. Even in a digital-first world, physical mail consistently delivers strong response rates, higher trust, and better visibility than many online campaigns. But the success of any direct mail campaign starts with one thing: your mailing list. Whether you’re[…]
Your customer database is one of the most valuable assets in your business — but only if the data inside it is accurate, current, and complete. The problem is that customer information changes constantly. People switch phone numbers, update email addresses, move to new homes, change jobs, and evolve in their buying behaviors. This natural[…]
Businesses rely on accurate consumer and business data to power their marketing, sales, and outreach efforts. But even the best data doesn’t stay accurate forever. Over time, records naturally become outdated — a process known as data decay. Whether you’re using email lists, phone lists, direct mail data, or CRM records, data decay has a[…]
Most marketers gather data from multiple places — forms, lead sources, call logs, website activity, CRMs, and purchased marketing lists. But raw data often comes incomplete, outdated, or missing key details that make it hard to personalize outreach. That’s where data enrichment comes in. Data enrichment helps you turn basic contact records into complete, context-rich[…]
Disclaimer: This article is for informational and educational purposes only and is not legal advice. For guidance specific to your situation, consult a licensed attorney or compliance professional. Using purchased marketing lists is one of the fastest ways to scale your outreach — whether you’re running email campaigns, direct mail, telemarketing, or multichannel marketing. But[…]
When marketers talk about “data,” they often lump everything together. But not all data is the same — or equally valuable. Understanding first-party, second-party, and third-party data helps you make smarter marketing decisions, reduce risk, and increase ROI across every channel. This simple breakdown explains what each type means, how it’s collected, and when you[…]
When you buy or use consumer data for marketing, you’re not usually owning the data—you’re licensing it.And understanding data licensing is one of the most important steps in protecting your business, staying compliant, and using third-party consumer information correctly. Whether you’re running telemarketing campaigns, direct mail, email marketing, or digital ads, knowing how data licensing[…]
If you’re still treating call lists like a static spreadsheet of random phone numbers, you’re leaving money on the table. In today’s competitive outreach landscape, high-performing marketers and sales teams know that data-driven segmentation, mobile-first targeting, and multi-channel strategy are what transform a call list into a conversion machine. Whether you’re running outbound telemarketing, political[…]