In today’s digital landscape, businesses are constantly looking for smarter ways to connect with the right audience. Gemstone Data’s Addressable Geofencing gives you the ability to deliver personalized ads directly to specific households — combining location accuracy with data-driven targeting.
What Is Addressable Geofencing?
Addressable geofencing is an advanced marketing technology that enables you to serve ads to individual homes or buildings based on physical addresses. Using a blend of GPS, Wi-Fi, and cellular data, we create precise virtual boundaries (“geofences”) that trigger ads when devices appear within those zones.
Unlike traditional geofencing that targets broader areas, addressable geofencing gives you household-level precision — helping your brand reach the right people, not just the right zip code.
How It Works
- Define Your Audience: You provide the addresses you want to target — whether they’re existing customers, leads, or households in a specific neighborhood.
- We Build Custom Geofences: Gemstone Data’s system draws precise digital boundaries around each address.
- Deliver Ads & Measure Engagement: When a device associated with those addresses enters the geofence, your ad is displayed across mobile apps, websites, and streaming platforms.
This approach eliminates wasted spend and maximizes ROI by focusing your ad impressions where they matter most.
Benefits of Addressable Geofencing
- 🎯 Precision Targeting: Serve ads only to selected homes and households.
- 💬 Personalized Messaging: Tailor offers and creative content by audience behavior or location.
- 📈 Higher Conversion Rates: Reach consumers when they’re most likely to act.
- 🤝 Enhanced Customer Experience: Deliver relevant promotions and local messages that feel personalized.
- 🔍 Measurable Results: Track impressions, engagement, visits, and ROI in real time.
Privacy and Security
At Gemstone Data, privacy is built into everything we do. All campaigns comply with industry data regulations and use secure encryption to protect both client and consumer information.
Partner with Gemstone Data
Whether you’re a retail brand, restaurant, home improvement company, or healthcare provider, addressable geofencing can help you attract high-value customers in your ideal markets.
Ready to see how pinpoint targeting can grow your business?
📞 Call (888) 267-4321 or fill out the form on this page to connect with our marketing data specialists.
Let’s build your next campaign with precision.