The Difference Between First-Party, Second-Party & Third-Party Data (Explained Simply)
When marketers talk about “data,” they often lump everything together. But not all data is the same — or equally valuable. Understanding first-party, second-party, and third-party data helps you make smarter marketing decisions, reduce risk, and increase ROI across every channel. This simple breakdown explains what each type means, how it’s collected, and when you[…]