B2B vs. B2C Leads: What’s the Difference and Which Do You Need?
When building a lead generation campaign, one of the most important questions to ask is simple: Are you targeting businesses or individual consumers? That question defines whether you’re working with B2B leads (business-to-business) or B2C leads (business-to-consumer) — and understanding the difference can make or break your marketing strategy. Each type of lead involves a[…]