B2B vs. B2C Leads: What’s the Difference and Which Do You Need?
When you’re sourcing leads for a marketing or sales campaign, one of the first questions you should ask is: Are you targeting businesses or consumers? That’s the core difference between B2B leads (business-to-business) and B2C leads (business-to-consumer). Each type of lead has its own data structure, targeting strategy, buying behavior, and marketing approach. Knowing the[…]