NAICS vs. SIC Codes: What They Are and How Marketers Use Them
When building a B2B marketing list or trying to target businesses by industry, you’ll often see two acronyms: NAICS and SIC. These codes are the backbone of industry classification in the U.S.—and they’re essential tools for marketers looking to reach the right decision-makers. But what do these codes actually mean? How are they different? And[…]