A/B Testing Phone Scripts Based on Your List Segments: What Actually Works?
In telemarketing, your phone script is your first impression—and in most cases, your only shot. But even the best-written script won’t perform the same across every lead. Why? Because not all leads are created equal. Different demographics, industries, and buyer intents require different tones, offers, and pacing. That’s where A/B testing your phone scripts based[…]